MARTINELLI’S 1868 BERRY BLUSH HARD CIDER HAS RED AND DARK FRUIT NOTES

Martinelli’s 1868 Berry Blush hard cider is being added to the brand’s portfolio as a libation that’s perfect for satisfying increasing demand for alcoholic refreshments with a wine-like inspiration. The product is crafted with 100% US-grown apples that are freshly pressed to ensure the utmost attention to a high-quality final product. The recipe utilizes Newtown Pippin and West Coast apples that combine to put red and dark berry notes in the spotlight alongside cranberry and rosé wine-like tartness.

Martinelli’s 1868 Berry Blush hard cider has a 5.7% ABV and is arriving in six packs of 12-ounce cans in Northern California retailers including Trader Joe’s Whole Foods, New Leaf and Nugget, Bev Mo and Total Wine & More.

Trend Themes

  1. Wine-influenced Hard Ciders – The blending of wine-like qualities with traditional hard ciders taps into the growing consumer interest in fusion alcoholic beverages.
  2. Artisanal Fruit Flavors – Emphasizing distinct fruit notes in beverages aligns with consumer desires for more sophisticated and flavorful drinking experiences.
  3. Locally Sourced Ingredients – Using 100% US-grown apples emphasizes the trend of consumers gravitating towards products that offer transparency and an appeal to locally sourced origins.

Industry Implications

  1. Alcoholic Beverages – The alcoholic beverage industry experiences a surge in innovation as it integrates characteristics from different drink categories to create hybrid products.
  2. Specialty Retailers – Specialty retailers capitalize on the trend of exclusive and distinct beverage offerings, enhancing their appeal to niche markets.
  3. Agriculture and Farming – The agriculture sector sees new opportunities in the growing demand for unique apple varieties suited for crafting artisanal and sophisticated beverages.

This article originally appeared on TrendHunter, which can be accessed here: https://www.trendhunter.com/trends/1868-berry-blush-hard-cider